What is Moya?

#datafree messaging

  • Like WhatsApp with no data cost
  • Moya Messenger works even when a user has no airtime or data balance
  • #datafree messaging channel to engage with staff, customers and potential leads


  • #data free media and advertising
  • Captive audience
  • Immersive full screen media
  • All-in-one app to browse and discover content
  • A growing range of #datafree content and online services

    separate screens

    for personal and group chats.

    Audience Profile

    Some Facts About Our Users



     million daily active users (and counting) here is what we have gathered


    53% female 47% male


    69% between 18-35


    23% married


    35% gauteng
    21% western cape
    18% kzn


    R10 billion p/m 


    80% LSM 3 to 7

    App Features

    full screen vertical ads

    • Use existing campaign collateral, Moya Ad specs are in line with Instagram Stories ads
    • Immersive full screen, vertical video / rich media ad format
    • Swipe-up click thru to #datafree landing page
    • Ads run across Moya Discover (not in messaging)
    • High user engagement (because it’s #datafree)
    • Typical swipe-up / click thru rates between 10% to 30%
      (because it’s #datafree)
    • Cost per view (CPV) pricing


    • Include your full website or parts of in Moya Messenger Discover
    • No need for user to leave the Moya app
    • CPC pricing
    • Reach a mobile first audience not easily reachable on
      other platforms
    • Build Brand Value and Drive Engagement with Moya’s
      1 million DAU’s
    • 50x higher user engagement than other platforms, because it’s #datafree

      discover user journey

        Sponsored Messaging

        Engage your users, customers, members, leads etc. through opt-in #datafree messaging:


        • No data cost barrier – users receive and reply to messages #datafree
        • Always on – users receive messages even when they have no airtime
          or data
        • Messaging API plus online dashboard
        • Individual or broadcast messaging
        • Include links to #datafree content
        • Bot integration
        • Simple pricing per message, or cost per user per month for unlimited messages
        • Much lower cost than SMS or WhatsApp Business