what is #datafree?

enabled by reverse billed “toll free data”

Addressing over 2‚000 tech experts from over 91 countries‚ President Ramaphosa said currently

 20-million South Africans did not use the internet due to unaffordable data prices‚ lack of
internet-enabled devices and lack of access.

“Yet‚ about 87% of households in South Africa have access to mobile phones‚ presenting us with a great opportunity to overcome digital exclusion and to drive inclusive growth and innovation‚” he said.

https://www.timeslive.co.za/news/south-africa/2018-09-10-power-to-the-digital-revolution-ramaphosa-tells-global-communication-experts/

the app install challenge in africa

We surveyed people in SA townships about data usage and installing apps:

 

  • 82% of people regularly run out of data
  • Most people have no or irregular access to WiFi
  • Reasons why people don’t install apps:
  • No spare storage on phone (34%)
  • Data cost to download (29%)
  • How long will use an app (21%)
  • Apps steal your money
  • 90% of people get apps through sharing
  • 81% of people had less than 5 apps that they installed
  • Everyone had WhatsApp!
  • When people have no data it’s messaging they miss the most