case studies
shoprite
Full Screen Vertical Video Ad & Moya Discover link
Big Red Friday Sale
objectives
Showcase the Shoprite Christmas Catalogues:
- Groceries
- Butchery
- Toys
- Gifting
- Entertainment
- Outdoor
- Small Appliances
creative
Full Screen Vertical Advert & Moya Discover
benchmarks
0.46 Global CTR
performance
- Full Screen Vertical Advert:
57 708 clicks over 5 weeks - Moya Discover:
479 761 clicks over 5 weeks - This campaign is a great example to how powerful
the Moya Platform is and how the platform can successfully deliver several campaigns in full within a given timeframe.
pep
Moya Discover link
Back To School Campaign – Phase 2
objectives
- To drive foot traffic to
PEP stores - Keep customers entertained in-store with a fun quiz whilst they queue
creative
Discover Home Screen Icon
benchmarks
N/A
performance
- Moya Discover:
143 914 Clicks over 18 days - 7.16% of users played the whole game
saoa
Full Screen Vertical Video Ad & Moya Discover link
Free Online Courses
objectives
Free Online Course Promotion
creative
Full Screen Vertical Advert
benchmarks
0.46 Global CTR
performance
- 14.28% CTR on Full Screen Vertical Advert
- Full Screen vertical Advert:
34 332 Clicks over 10 days - Moya Discover:
95 250 Clicks over 10 days