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Case Studies

Shoprite

Full Screen Vertical Video Ad & Moya Discover link
Big Red Friday Sale

5

Objectives

Showcase the Shoprite Christmas Catalogues:

  • Groceries
  • Butchery
  • Toys
  • Gifting
  • Entertainment
  • Outdoor
  • Small Appliances
5

Creative

Full Screen Vertical Advert & Moya Discover

5

Benchmarks

0.46 Global CTR

5

Performance

  • Full Screen Vertical Advert:
    57 708 clicks over 5 weeks
  • Moya Discover:
    479 761 clicks over 5 weeks
  • This campaign is a great example to how powerful
    the Moya Platform is and how the platform can successfully deliver several campaigns in full within a given timeframe.

Pep

Moya Discover link
Back To School Campaign – Phase 2

5

Objectives

  • To drive foot traffic to
    PEP stores
  • Keep customers entertained in-store with a fun quiz whilst they queue
5

Creative

Discover Home Screen Icon

5

Benchmarks

N/A

5

Performance

  • Moya Discover:
    143 914 Clicks over 18 days
  • 7.16% of users played the whole game

 

SAOA

Full Screen Vertical Video Ad & Moya Discover link
Free Online Courses

5

Objectives

Free Online Course Promotion

5

Creative

Full Screen Vertical Advert

5

Benchmarks

0.46 Global CTR

5

Performance

  • 14.28% CTR on Full Screen Vertical Advert
  • Full Screen vertical Advert:
    34 332 Clicks over 10 days
  • Moya Discover:
    95 250 Clicks over 10 days